The case of banjo jones and his blog Essay Example | Topics and Well Written Essays - 1250 words

The case of banjo jones and his blog - Essay Example A second important fact of this case is that the writer of the web blog, Steve Olafson, was a journalist working for the Houston Chronicle. This is important because Mr. Olafson was a very talented writer that brought to the public very great information. He was able to provide powerful insights and opinions which other normal blogs lacked since many webmasters did not have the education and years of experienced Steve possessed. Many politicians, business owners and other publishing houses wanted to know the identity of Bango Jones. A third key fact of the case was that Mr. Olafson was fired by the Houston Chronicle for expressing his opinions on the internet. The newspaper violated Steve’s freedom of speech, which is very ironic since newspapers are in business because of freedom of speech protections. A missing fact in this case is whether the claim that Steve used the blog to constantly attack politicians and institutions such as Dennis restaurant were true. The majority of the material of the website was column writing in which Steve’s prefer topics were stories about neighborhood kids, baseball and other sport coverage (Orlowski, 2002). Another important missing fact is the ultimate consequence of Steve actions. Did he ever serve jail time for his alleged bridge of confidentiality? The answer is no, Steve served jailed time around that time for an unrelated matter concerning protection of a source from the Eastern Post, a decision which was later overturned by the judge (Orlowski, 2002). A third missing fact is if Steve Olafson and the Houston Chronicles became enemies. They did not become enemies. Three years later the new administration at the Houston Chronicles created a corporate web blog and included Steve’s blog as a link within the website claiming that St eve Olafson was a great journalist and reporter (Jossip,

The ethics of emotion-arousing & psychoactive ads and their influence Essay

The ethics of emotion-arousing & psychoactive ads and their influence on individuals - Essay Example they depend upon the fact that prospective customers would be interested in obtaining more information about the product and services so that they can arrive at the logically best choice. On the other hand, an emotional appeal is used to create an ambience, to invoke a general feeling - of goodwill or of fear or urgency or any other diverse emotions. It is expected that the aroused feelings would incite and encourage the prospective customer to buy the products associated with such ads. While the appeal of both the approaches has been established by several studies, some professional critics believe advertising adversely affects people and manipulates us to buy things/services by playing on our emotions. Advertising is so powerful that consumers are helpless to defend themselves against it. This has been a time long debate involving issues like not only the morality of using emotions to manipulate consumers, but also about the efficacy and potency of such ads to actually influence the purchase decision. Emotional advertising readily gains public attention when it evokes our fears and wants, sometimes at a very deep level. Some critics claim that these powerful messages are often ineffective, because consumers often tend to remember the emotions but not the product (O’Neill, 2006). The subject under consideration is vast, as scores of early researchers have tried to find evidence for the harmful effects that advertising, and especially emotional advertising has had on people o different ages. Further, an equal number of organizations and businesses have supported research extolling the powerful impacts of emotional advertising and thus providing them with the rationale of spending millions of pounds into emotional advertising. The current research will therefore narrow with scope to a more specific topic – and try to evaluate the relative effectiveness of two different kinds of emotional appeals, namely of using warmth and of using fear in ads. The